Job Description
We’re looking for a hands-on creative who thinks like a marketer to bring ideas to life through visuals and video while measuring what truly drives results.
As a Content Creation Specialist at Willis Johnson & Associates, you’ll create high-quality, performance-driven digital content that educates, engages, and converts. You’ll collaborate with our marketing, leadership, and wealth management teams to produce social media ad graphics, educational videos and presentations, and branded visuals that reinforce our position as a trusted leader in wealth management for energy professionals.
If you’re equal parts creative producer, storyteller, and performance optimizer and you thrive on delivering polished work that moves the needle, we want to meet you.
What You’ll Do
- Content Creation & Optimization
- Produce multimedia content (video, graphics, animations, photography) that aligns with campaign objectives and brand standards across YouTube, LinkedIn, Instagram, email, and web.
- Plan, film, and edit short- and long-form videos from storyboarding to final cut using tools such as CapCut, Davinci Resolve, Canva, or Adobe Suite depending on project needs.
- Translate strategic goals and complex financial topics into engaging creative concepts and deliverables.
- Analyze engagement metrics and test creative variations to continually improve performance and drive leads.
- Collaborate with contractors and freelancers as needed to enhance production efficiency and output quality.
- Project & Campaign Management
- Manage production timelines and content pipelines to meet established monthly output goals (e.g.,1-2 YouTube videos, 5–10 advertisement graphics, 1-2 long-form videos, 3-5 social media reels from captured video content) and achieve new initiatives.
- Ensure all creative assets meet SEC compliance, brand, and file management standards.
- Maintain an organized asset library and track deliverables across campaigns.
- Balance multiple stakeholder needs while meeting deadlines and process checkpoints.
- Collaboration & Brand Alignment
- Partner closely with marketing, wealth management, and leadership to align creative output with firm goals and brand identity.
- Coach subject-matter experts and advisors on on-camera presence, storytelling, and message clarity.
- Work with the Sr. Marketing Communications Manager to ensure visual storytelling complements broader campaign strategy.
- Coordinate with external freelancers and vendors when specialized expertise is needed.
What Success Looks Like (First 6 Months)
- Consistently deliver high-quality, compliant creative assets on time.
- Help launch campaigns that generate measurable engagement and qualified leads.
- Contributing to the creative vision of deliverables, including scripting and storyboarding new video concepts.
- Use analytics insights to recommend and implement creative improvements.
- Leverage available resources (interns, editors, designers) effectively to achieve output goals and timelines.
Skills & Qualifications
Technical
- 2–4 years of experience in digital marketing, video production, or content creation (agency or in-house).
- Strong proficiency in content creation tools including Adobe Creative Suite, CapCut, Canva, Davinci Resolve, or equivalent.
- Experience filming, editing, and optimizing video for digital platforms.
- Understanding of digital metrics and how to apply data to improve creative performance.
- Online portfolio of prior work sample
- Excellent organization and project management skills; able to manage multiple timelines simultaneously.
- Bachelor’s degree in Marketing, Digital Media, Graphic Design, or related field (or equivalent experience).
Soft Skills
- Excellent communicator who can collaborate with executives and coach team members on storytelling.
- Organized, self-motivated and accountable for delivering polished, professional work on time.
- Proactive team player with a growth mindset and eagerness to learn.
Mindset
- Thinks like a marketer: curious about what converts, not just what looks good.
- Resourceful and adaptable, choosing the best tools to meet goals quickly and effectively.
- Gets stuff done: We are looking for individuals who are self-motivated and hold themselves accountable to the highest standards, ensuring every piece of work is polished and aligned with our brand's quality
Preferred
- Experience creating motion graphics and short-form video optimized for LinkedIn and YouTube.
- Experience managing and growing Youtube and Instagram accounts through impactful content and algorithm optimization
- Familiarity with translating financial or complex concepts into approachable visuals.
- Demonstrated success improving engagement or conversion metrics over time.
Compensation & Benefits:
- Base Salary Range: $65,000-$75,000/year plus 12-15% target bonus based on company and individual performance
- 401(k) plan with opportunity to earn up to 7% the first year and 10% with tenure.
- Best and brightest leaders will have opportunities to buy into and become owners in the firm over time.
- 11 paid holidays and 15 PTO days to use at your discretion.
- Employer paid Health/Dental/Vision insurance premiums for individuals and families.
- Employer HSA contributions
- Employer paid Life and Long-Term Disability
Job Tags
Full time, For contractors, Freelance,